MOBILE PUSH (passive) v MOBILE PULL (active)

Mobile Location Push messages are generated by sending messages to an existing
database of target users that have pre-opted-in for a/ to a specific promotion and have agreed to release their location whenever it is requested in relation to that promotion.

The promotion can be brand or company specific and can have many differing
connotations with regard to the length and overall duration of the campaign. Users may have their location request several times in one day or over a week or on a monthly basis, this entirely dependant upon the type of camping and the client.

Hence the use of the term ‘Passive’ when the user opt-in the request for location may not be immediate.

Mobile Location Pull messages are generated by sending messages to New and or existing clients that have responded to a specific promotion (using a short-code) are requesting a service that necessitates the use of their current and immediate location, by participating
in the promotion they have given permission for the company running the promotion (and
/ or their mobile partner) to acquire and make use of the location data to be enable them
to participate in the promotions itself.

Costs Associated:

£200 per moth + VAT

Set Up
License Fee
Cost Per Ping: from 15p + VAT
Cost Per Text: from 6.5p + VAT > see breakdown

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