Brand: Science Museum Swindon
Duration: 17.02.2007 – ONGOING
Products: Call to Action and Text Cast
GOAL: To increase the awareness and support the Science Museum Swindon’s bid for National Lottery funding. With 5 other bidders for the funding it goes to a televised public vote.
SOLUTION: By using a Call to Action on all of their promotional material to create a database of people who support the bid. The Science Museum are using Text Cast to communicate with them by sending developments and news and also on the night of the public vote to ensure all supporters get their vote in!
RESULTS: The Science Museum have included the text number in the press, on their website and are working hard to ensure they win the bid.
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